We make awesome things you can wear.


In a world that tries to dictate how you can be, it takes bravery to be yourself. We make awesome things to wear that defy the world’s expectations. Sock It to Me believes everyone has a unique voice that deserves to be heard. We believe in unicorns, sasquatch, and all the magical things that color outside the lines. We believe that the world would be a better place if everyone felt encouraged to be their authentic self.


It all started with a tent at an outdoor market in 2004, a desk in a messy bedroom, and the courage to approach our very first wholesale customer. Now, 20 years later, we’ve grown to a mighty (and way talented) team of sock-xperts creating over 400 original designs and servicing over 4,000 wholesale accounts as well as our own webstore.

We believe ordinary can be extraordinary. So, if you’d like to hear more about what it takes to tame unicorns, grapple with jellyfish, and wrestle dinosaurs into submission, drop us a note sometime. We’d really love to hear from you!

- Carrie Atkinson (Founder)