Check out our latest collaboration with Hello Lucky!

Fun socks and comfortable underwear
that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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Get 6 pairs of socks for just $45 (or less)!

Summer Sockpile

The best sale of the season is on! During the Summer Sockpile, get 6 pairs of socks for just $45 (or less)! Stock up on your favorite styles while supplies last!

Tetris game socks are here!

Happy birthday to Tetris!

The iconic video game turns 35 this month and we have the socks to help you celebrate in style. Collect all three fun-loving styles!

Love From Our Fans!

 
Sock It to Me Cool Girl Hello!Lucky.

Cool Girls lead by example and aren’t afraid to be themselves.

"Just because you don’t know what you’re good at yet, doesn’t mean you’re not good at something so stay open to trying new things and actively welcome failure as an opportunity to grow."- Sabrina & Eunice Moyle

See a sneak peak of our new luxury line of socks.

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