Fun socks and comfortable underwear
that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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Shop kids socks for the end of the summer sale!

End of Summer Sale

August has somehow sprung up on us, which means autumn isn't far behind. We're keeping you prepared for the changing of the seasons, though, with our sale on select Kids' Socks!

New face masks! Effective protection that’s comfortable, reusable and fun

New! Reusable Face Masks

Effective protection that’s comfortable, reusable and fun - Sock It To Me masks are shipping NOW! Plus for every mask you buy, we’re donating one to Meals on Wheels People.

Love From Our Fans!

Sock It to Me Cool Girl Erica Wiley

Cool Girls lead by example and aren’t afraid to be themselves.

“You are important, you are worth it, and you are special. The secret to happiness is self-love, once you truly love yourself the possibilities are endless and happiness will find you.” - Erica Wiley