Fun socks and comfortable underwear
that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

Start Exploring

NASA Socks have landed!

Houston, we have NASA socks!

From the earth to the moon, our NASA socks are the coolest you've ever seen. Go exploring in all three new jaw-dropping styles!

These socks are aimed to intrigue and inspire and help you rediscover your sense of wonder.

Get Inspired!

Remember being a kid and thinking the universe was full of infinite possibilities? It still is. Visit the Rediscovery Zone for socks that aim to intrigue and help you recapture your sense of wonder.

Love From Our Fans!

Sock It to Me Cool Girl Jill Kuehler

Cool Girls lead by example and aren’t afraid to be themselves.

“Fear is not a bad thing. It often means you're on the right track. Embrace the fear, and build up your troop of gals around you. Support each other. Lift each other up.”- Jill Kuehler