Socks As Awesome As You

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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Sock It to Me Cool lapel pins are here to bring positive vibes and show off your unique personality.

New Enamel Pins

The charm that goes into each sock design has now been given to high quality enamel pins. Available exclusively right here.

Sock It to Me Monthly is the perfect gift for your friends and family.

Sock It to Me Monthly

Gift your friends and family exclusive sneak peek styles that are delivered straight to their door.

Love From Our Fans!

Sock It to Me Cool Girl Karen.

Cool Girls lead by example and aren’t afraid to be themselves.

"When I was a small girl, I wanted to be an archeologist. And then an influential high school science teacher got me interested in marine biology. Finally, a mentor I met in college taught me about neuroscience, and I knew I had found my calling."- Karen Wilcox