Fun socks and comfortable underwear
that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

Start Exploring

Check out our holiday gift guide!

Find the Perfect Holiday Gift

It's true: fun socks make the best holiday gifts. But where to even start? Check out our handy Holiday Gift Guide for ideas and inspiration for everyone on your list!

New shimmer styles

More Ways to Shimmer!

Our new Shimmer Stripe socks strike the perfect balance between wow factor and wearability.

Love From Our Fans!

Sock It to Me Cool Girl Wendy Smith

Cool Girls lead by example and aren’t afraid to be themselves.

“Find something you're good at, and get paid to do that work, then use your free time to pursue things you're passionate about, whether they pay you or not. Make your super-power your work ethic and you'll be amazed at what you can accomplish.” - Wendy Smith