We make awesome things you can wear that give you colorful confidence.

We believe in the power of confidence. The world tries to dictate how you can be, and it takes bravery to be yourself. Sock It to Me truly means, “Bring It On!” We make awesome things to wear that laugh defiantly at the world’s expectations. Sock It to Me believes everyone has a unique voice that deserves to be heard. We believe in unicorns, sasquatch, and all the magical things that color outside the lines. We believe that the world would be a better place if everyone felt encouraged to be their authentic self.


It all started with a tent at an outdoor market in 2004, a desk in a messy bedroom, and the courage to approach our very first wholesale customer. Now, 14 years later, we’ve grown to a mighty (and way talented) team of 40+ employees creating over 400 original designs and servicing over 4,000 wholesale accounts as well as our own webstore.

We believe ordinary can be extraordinary. So, if you’d like to hear more about what it takes to tame unicorns, grapple with jellyfish, and wrestle dinosaurs into submission, drop us a note sometime. We’d really love to hear from you!

To learn more about our company, take a look at our Sockumentary.