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Fun socks and comfortable underwear that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them…just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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Wrapped gift.

Shop Gift Cards

Shopping for someone but there's too many awesome socks to choose from? Don't worry! We've got Gift Cards so you can shop our fun socks anytime.

A person cutting lemons in a kitchen, wearing The Rainbow Collection Unisex face mask.

Help Meals on Wheels People

We’ve launched a partnership with Meals on Wheels People to provide masks to volunteers helping the most vulnerable. Especially now, with a significant increase in meal delivery to homebound seniors, providing protection to those who generously donate their time is a substantial need. Learn More!

A collage of photos. Two are portraits of 2020 Design-a-Sock winner Luca Luz and one is of his winning design on socks.

2020 Design-a-Sock Winner: Luca Luz

"The cash prize when converted to my currency is worth a lot more than it is in USD. It was important for me to donate 10% of the prize to 4 social support institutions to causes like welcoming LGBTQIA + elderly people, the research for the vaccine of COVID19 to a Brazilian university, educational and cultural support for young people in the Pantanal, and for the childrens’ cancer hospital. It’s the least I can do to thank so many people who helped me.”

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