10% off all St. Patrick's Day Sock! Use coupon code: STPATTY for discount.

Fun socks and comfortable underwear that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them…just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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Shop Gift Cards

Shopping for someone but there's too many awesome socks to choose from? Don't worry! We've got Gift Cards so you can shop our fun socks anytime.

Help Meals on Wheels People

We’ve launched a partnership with Meals on Wheels People to provide masks to volunteers helping the most vulnerable. Especially now, with a significant increase in meal delivery to homebound seniors, providing protection to those who generously donate their time is a substantial need. Learn More!

Kati Baierl standing with her bobsled team.

Michelle Steilen

"I think it is wonderful that the Sock It To Me brand has rebranded to feature “Humans of the Month” because the struggle for equality and equal rights has been won as much as it has been lost, and it’s important that we lead with openness while we all get better connected as a world. Equality is important, and identifying as being a part of a spectrum rather than a binary is a message I like to carry through all that I do.”

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Moods to Love