Fun socks and comfortable underwear
that are as awesome as you are.

You’re going to feel great in Sock It to Me. Why? Because our socks & underwear have a little magic in them...just like you. You’ll walk confidently—whether in knee high socks that everyone can see, or hidden within shoes or pants just for you—because you can be your amazing self. Are you feeling like rockets in space or rainbow-riding unicorns? How are you going to color outside the lines today? We can help.

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New limited edition socks!

New Limited Edition Exclusives

Check out nearly 40 new styles we just released that aren't available in retail stores or online anywhere else! You can only get them here, and you can only get them now, before they're gone forever!

10% off halloween socks!

More Ways to Shimmer!

Our new Shimmer Stripe socks strike the perfect balance between wow factor and wearability.

Love From Our Fans!

Sock It to Me Cool Girl Wendy Smith

Cool Girls lead by example and aren’t afraid to be themselves.

“Find something you're good at, and get paid to do that work, then use your free time to pursue things you're passionate about, whether they pay you or not. Make your super-power your work ethic and you'll be amazed at what you can accomplish.” - Wendy Smith