Can You Guess How Many Socks Are In the Container?

Ahhh – delivery day is such an exciting time at the Sock It to Me headquarters!  It’s like the holidays all over again!  We can’t wait to get our hands on those socks – the ones we spent hours pouring over the precise combinations of materials to create just the right amount of stretchiness or the color pallets to choose the perfect colors to really make the design POP.  Of course, this time was no different – especially because it contained our special holiday releases!  (There’s nothing more that we love than our socks, although the holidays are a CLOSE second – so what better combination could there be?!)

We patiently (and not so patiently at times) waited for the container to make its 11 day journey from Busan Port in South Korea ALL the way to the Port of Portland.  When the container FINALLY made its way to the Sock It to Me warehouse, we rallied the troops and got ready for the real labors of love – MANUAL labor.

The shipping company gives us 1 hour to unload ALL of the boxes before they start charging.  Once we got over the initial overwhelming feelings (“How could we unload ALL of them in just an hour?!”), we got down to business, and it quickly turned into a madhouse of boxes being lifted, dragged, and shoved into the warehouse.

Once the boxes were all unpacked, and the truck finally pulled away, we laid there rejoicing in our record unpacking time, catching our breaths, and wondering if we’d ever be able to feel our biceps again.  We LOVE to have a part in every single step of the designing process (including the unpacking – even though we sometimes change our minds when we’re actually unloading the truck).  As recovery set in, we started chatting about our amazing unpacking feat (once you’ve unloaded a 40ft container, you’ll feel amazing too!) and discussed just how many socks we had just carried.

And now we’d like to include YOU in the conversation – can you guess how many socks we unloaded from the container that day?!  Remember that it was a 40ft container!

Here are the rules:

        1. Entrants should EMAIL their guesses to press@sockittome.com.  Please include your name and guess.

        2. Entrants have until midnight on Thursday, November 17th to submit their guesses.

        3. Submissions should include how many PAIRS of SITM’s are in the container.

        4. The winner who guesses the closest to the exact number of socks will receive 4 pairs of Sock It to Me’s!

Check out the pictures of our team in action!

The BIG Reveal!

 

Halfway there!

 

Almost done!

 

Standing proudly in front of our work!

 

 

 

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Halloween Costume Contest!

WOW – what a hectic week! As you all know, our Portland Design-a-Sock contest ended today.  If you haven’t already, make sure to check out amazing winners!  We’re already itching to pull on a pair of that awesome octopus design!!

Didn’t get a chance to partake in the Design-a-Sock festivities?! Not to worry! Sock It to Me is hosting a Halloween Costume Contest! Snap us a photo of you (and/or your friends!) all decked out in your ghoulish garb, and you could win 6 pairs of Sock It to Me’s!

Here are the rules:

  • Email us a picture of you and your friends in full costume (with or without SITM’s, but we’d love to see our styles out at a Halloween party or running door-to-door while trick-or-treating!).  You can send those submissions to: press@sockittome.com.
  • The winner will be announced on Wednesday, October 3rd.  Our lucky winner can choose the favorite 6 pairs of SITM’s from our entire collection!

Simple as that!  So if you already have your costume ready to go, make sure to pose for a picture on your way out!  If you’re still unsure of what to be, check out some of our Halloween sock styles for inspiration!  We have TONS more on the website! BOO!

Vampire Kiss

 

Pink Skull

 

Spiders

 

 

 

 

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SOCK-O-PHILE: Chrissa Syverson!

It’s that time again — time for another Sock-o-phile!  Our most recent installment features Wonder Woman – or at least someone equally as remarkable.  Inspired by her own daughter’s cerebral palsy, Chrissa Syverson dedicated her life to working with young adults with disabilities, specifically teaching them skills for independent living.  When she gets a break from her role as a Special Education Teacher’s Assistant, she loves hanging out with her daughter as they explore the zoo and play with their dogs.  She’s also a gardener of beautiful flowers (and, hopefully, vegetables soon), an avid reader of mystery books, a handyman around the house, a first-class chef, and a HUGE fan of Sock It to Me (we bet she has her eyes peeled for the announcement of the Portland Design-a-Sock winners coming at the end of the month)!  :)

 

1) Why do you love socks?

I honestly feel like this is a very heavy question. One thing about socks is that a new pair feels so amazing that no other clothing garment can compare. Sock it to me socks keep that new sock feel for several washes. I also love how the right socks can make an outfit feel more stylish and fun. Even on days when no one sees my socks, I know they are adding a bit of flare and it can bring a little brightness to a dull setting.

2) How did you start your sock collection?

Well this is actually a bit of a sad start for me. My daughter suffered a stroke at a young age and needed to wear plastic braces on her feet. So I started “hunting” for knee high socks for her. One day I stumbled upon a pair with a flower print and they were way to big for her, but fit me. I decided to start getting all fun socks ever since. I have even had my daughter’s braces made with clear plastic so her tall socks can show through.

3) How many socks do you own? 

I am really not sure, in pairs it is not a possible amount to figure out. If we lose a sock to the dryer, dog, or big hole, we keep the good one and make a mismatch pair. As long as they are the same type of sock and feel the same we do not stress matching them too strongly anymore. I have 97 actively paired socks. My daughter has 48 pairs, her socks need to be very specifically fit so when I buy her some that do not work with her braces they become mine. The same goes for if I buy a pair for me that will work for her better, then she gets them. These numbers do not include the mismatched ones, we have 32 singles as well.

4) What is your favorite pair? 

OH, snap! I am not sure I can actually answer that one. I really love the Tighty Whiteys, but I designed those. I do bust those out for special outings, like the Huey Lewis concert. But as much as I love them I do think that my favorite socks are the ones that are gifted to me. People who buy me a pair of fancy socks as a get well gift or just to bring a surprise truly know what makes me smile and those become special socks.  My daughter loves toe socks the best, but I don’t really ‘get’ those.

5) Do you pick the outfit or the socks first? 

It varies day to day. Most days I pick the outfit first but that is based on temperature and rain. I have purchased outfits specifically to wear with certain socks, and I have gotten 4 pairs of shoes that “show off” my socks.

Chrissa was also kind enough to share this awesome sock story with us:

A few years ago, while working for Community transition center,  I was moved to a different classroom for work. During the second week of class, the teacher forgot to change out of her knee high socks from biking in before our students arrived. I, jokingly, called her out on them and she quickly turned the tables on me and demanded that I show my socks. This was a day where I happened to grab socks in the dark and figured no would see them, and there I was with completely mismatched socks.  From that day on for 2 years we did a “sock check” for all staff and students during our morning stretches. It became a quick way to make the staff and students smile by joking about who would be in boring “dude socks” and who would have the craziest pair. When you work with students that struggle with social interactions and have limited communication it was important to try and start each day with all of them smiling. Sock check brought that smile 99% of the time, we would even ambush any visitors who came in during the morning routine.

If you want to be featured as a Sock-o-phile, just e-mail just at: press {at} sock it to me {dot} com! We can’t wait to hear from you!!

 

 

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SITM on the TODAY Show!

Did you get a chance to catch Sock It to Me on the TODAY Show on Tuesday, September 26th?!  Style guru Jill Martin raved about our fun, funky socks during her “Fun Finds” segment, deeming them one of Fall’s Most Fashionable Accessories!  But we already knew that, didn’t we?! :) Always happy to hear it from a well-known fashion expert!

If you weren’t able to catch the segment live (or you just want to relive the excitement), not to worry!  You can check out Sock It to Me’s debut on the TODAY Show here:

 

Sock It to Me on the TODAY Show!

We still can’t get over Sock It to Me’s BIG moment!  Thanks a lot, TODAY Show!!!  Can’t wait to see where our awesome socks show up next!

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Breast Cancer Awareness

The temperatures are gradually dropping,  and October is finally here!  We LOVE the fall colors – brown, gold, orange, red, and PINK!  Everywhere we turn, pink is covering products of all kinds – office supplies, clothes, makeup, food, etc.  It’s everywhere, and we just can’t get enough of it!  So, in honor of National Breast Cancer Awareness month, Sock It to me is joining the pink parade and teaming up with the National Breast Cancer Coalition to help find a cure!

Since its humble beginnings, Sock It to Me has packed a powerful punch, fighting its way from the weekend craft fair into the main ring at many retail stores across the country.  Now, it’s time to use that force against our biggest competitor yet – breast cancer, which claims the lives of tens of thousands of men and women across the country each year.

For the entire month of October 2011, YOU can choose from eleven awesome, pink sock designs, and Sock It to Me will donate 50% of the sales price to the National Breast Cancer Coalition fund.  There is no maximum contribution, so let’s “wow” NBCC with our Sock It to Me love and make a HUGE donation!

Our eleven pink styles are PERFECT for Breast Cancer fundraisers, including walks, runs, and bike rides, as well as everyday wear! Show off your matching team SITM’s in a local walk-a-thon or sport yours solo at a bike race! Whether you favor the spunky Pink Mustaches, the amusing Trifecta of All That is Awesome, or the classic Pink & Red stripes, you’ll be teaming up with Sock It to Me and the National Breast Cancer Coalition to knock the socks off breast cancer!

Check out our pink page on www.SockItToMe.com, and choose your own PINK SOCKS! Also, if you already own some PINK Sock It to Me’s – please email us photos of you donning your favorite PINK pair & outfit in support of Breast Cancer Awareness! We will be sending a special package with a few FREE Sock It to Me’s to the person who is best dressed for BCA!

 

 

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