SITM photo shoot in the works

By Becky | Published: July 16, 2010

I would argue that those of us who know and love Sock It to Me have developed a personal, unique style bent on pulling off the knee-high look with creativity and charm. Be it quirky or classy, my personal style changes day-to-day based on the socks I want to flaunt. At this point, we SITM fans have amassed a multitude of looks that reach far beyond the standard skirt-and-mary-janes combo. 

All this to say, we’re finally (FINALLY!) doing a photo shoot. A real photo shoot (as in: not in Carrie’s bedroom with a simple point-and-shoot camera)… with models and fun clothes, plus our very own (and very loved) hair/makeup stylist, Ti Kivett, and the amazing Jared Birt as photographer. Can you sense our excitement? Oh, it’s great.

Our photo shoot space!

What’s more, we are shooting this awesomeness at one of our fave resale shops in town… yes, Buffalo Exchange, a place where all things wonderful hang side-by-side in one huge space of hip, creative expression. We love the look they have, with the exposed beams above and the raw brick matched with a luxe, lime green accent wall (they painted after this picture was taken, on the left).

PLUS we have access to all of their clothes, shoes, and accessories, which means we’ll be able to pull off all the looks we love with just one “shopping” location. [Speaking from someone who has directed other fashion shoots over the years, this makes life a lot easier. And more fun!]

We’re excited to make it happen, and we’re excited to get the photos from the shoot out there into the public eye. We’re shooting next week, so it should be soon! We’ll post a bunch of them on our website, so make sure to check the site often… well, if you’re dying to see them, like we are. Ha

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In PDX | Rooftop Runway Show + Local Boutique Showcase

By Becky | Published: June 24, 2010

Save the date, all of you fashion folk in PDX! This is a rooftop style event you won’t want to miss.

In fact, we are super excited to be a part of this swanky outdoor benefit event atop the roof of Portland’s Hotel deLuxe on Friday, July 9th. The “Up in the Air” Summer Affair celebrates six months of good work from our local style publication, The Neat Sheet, and we expect a big turnout… especially since it finally got nice and sunny here. From here on out, we plan on being outside at every opportunity! 

So we hope to see you there, Portland. We’ll be the ones wearing the cute knee-highs (which you can buy at the event, btw).

Some details from The Neat Sheet:

What: The Neat Sheet Launch Party + Local Boutique Showcase to benefit Willamette Riverkeeper
When: 6 p.m. to 9 p.m. on Friday, July 9
Where: Rooftop of Hotel deLuxe (729 S.W. 15th Ave.; 503-219-2094)
Price: $10 donation (100% proceeds benefit Willamette Riverkeeper)

PURCHASE TICKET DONATE

Take to the sky this July to party on the rooftop of Hotel deLuxe in downtown Portland, when The Neat Sheet celebrates its official launch, taking pride in their new media endeavor and six months of hard work producing Portland’s only daily fashion + style news source. Together with the powerful marketing mavens of CRAVE Portland and 10 of Portland’s best boutiques, the evening will include a fashion show of summer styles on the rooftop runway, DJ and music, appetizers, cocktails from New Deal Vodka and Deco Distilling (with mixers provided by Vibe), beer from Kona Brewing and more neat stuff.

Alexis Del Cid of KOIN TV will emcee the event, which includes a summer fashion show of styles from local boutiques including Popina Swimwear, Mabel and Zora, Parallel, Physical Element, Idom, Moulé, Lizard Lounge, Solestruck, and Oh Baby. Attendees will also be able to buy raffle tickets to benefit Willamette Riverkeeper, and browse select local indie designer booths while shopping on site for local art, jewelry, body care and more…

… like fun, funky, wear-em-everyday socks! :)

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Portland Pedalpalooza – Hott Sock II Ride

By Becky | Published: June 21, 2010

If you read my last post, you know that we here at Sock It to Me are avid bike fans,which is why we thought it essential to partake in the events surrounding Portland’s annual Pedalpalooza event. Calling it an “event”, however, strips it of its grandiosity, for this pedal-fest stretches for two long weeks in June, with dozens of themed bike rides per day.

Sounds fun, right? Oh it is. All you do is show up with your bike, your helmet, and your wallet, with the intent of uniting with strangers and friends over your shared afinity for something random. Be it donuts or sunsets, cowboys or knee-highs, it’s especially fun when there is a dress-code, from prom-wear to no-wear to footwear.

We can’t take credit for organizing this year’s ride for the footwear folk. In fact, we again thank Argyle Amanda for including us in the second annual Hott Sock ride, which met up in downtown Portland and traveled first to Sock Dreams and then to the SITM headquarters. We ordered up a keg of local, organic brew from Hopworks and threw together a hilarious relay race, crafty sock design table, and tons of sock prizes. It was a blast. Check out this video Kisa put together for us. It’s just a lil snapshot of all the action:

Here, also, is the Flickr photo stream of pics taken at the event by BikePortland.org: http://www.flickr.com/photos/bikeportland/tags/hotsockride2010/

Can’t wait for next year’s ride. We’re so ready. Mark your calendars!

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Helmet Style for the Bike Betty

By Becky | Published: June 19, 2010

Okay, so this has nothing to do with socks. But it has everything to do with style, and that’s really what we sell here at Sock It to Me.

Plus, we live in Portland, and biking is to Portland as igloos are to the North Pole. They just go together. More than that, biking has become our identity. So of course we were upset when that identity was recently robbed by Minneapolis, who overthrew Portland as the “Best Bike-Friendly City” in Bicycling magazine’s annual list of pro-cycle cities. Well, the 2010 results have only encouraged us Portlanders to do everything we can to earn back our #1 spot next year. Personally speaking, I think it’s time to pull out all the stops and go for fashion bonus points. (Because style wins ‘em over every time!)

Well, I found this flippin gorgeous helmet manufacturer who scored huge in my book for re-thinking a market that so needs some fashion love. I mean, come on, helmets are perhaps the ugliest thing I’ve ever adorned. How do you expect me to wear one without putting up a fight? (NOTE: I advocate protecting the noggin’ at all costs… no matter how ugly it can be.)

So thank you, Yakkay, for creating something pretty for us. I truly adore this helmet, the “Tokyo” style. It’s just precious:

Yakkay - Tokyo

And I also love the ”Paris”… it’s uber hip and sexy, with everyday appeal and wear-ability:

Yakkay - Paris

I would also argue that there is a too-far-gone extreme to this fashion-forward helmet business. It looks something like this. I’m speechless…

From me (Becky) to you (general public), please don’t go too far, like this. But don’t take yourself too seriously, either. Just have fun (in a style-setter kind-of way).

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Building outfits… with a bit of inspiration

By Becky | Published: June 11, 2010

I love outfit-making. Not because I want to be super-stylish, ahead-of-the-trends cool, but because it’s an art. I enjoy colorizing and accessorizing, and breaking all the “rules” that many people dress by. After all, dressing is supposed to be fun. Plus, if you can get creative with your wardrobe, and use the same pieces to create altogether different looks, it will save you beaucoup bucks in the end.

While looking for some inspiration, I found a slew of in-house videos made from a gal who calls herself, “xJOLE”. Her videos are fantastic. Firstly, because she offers a delightful ”how-to” approach that isn’t at all cheesy. Secondly, because she often reuses the same pieces to create varied looks, which, as I said above, is KEY to making the most out of your wardrobe.

Besides all of this, xJOLE films her “how-to’s” in her messy bedroom, the backdrop made up disheveled drawers and an unkempt bed piled with clothes. I love it. No frills, just facts. (And really cute clothes!) 

I am going to be stalking her YouTube vids, myself, but if you want a taste of her style, check out this video, a Fashion Segment for ”First Date Outfits”:

Also, check out this link for the “Outfit of the Day” she put together for Mother’s Day. I love her pretty, prep-school style, don’t you? It just makes me want to shopping… sigh. Maybe I’ll start with my closet.

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