Every now and then, it’s good to step back from your daily routine, take a look at how far you’ve come, and appreciate the journey along the way. Way back when, Sock It to Me was just a small booth at the local weekend market in Portland. Today, Sock It to Me socks can be found in retailers across the globe, as well as on the feet of many celebrities, including Avril Lavigne, Janeane Garafalo, Kimya Dawson, Chicago Bulls’ star Derrick Rose, and SF Giants pitcher Brian Wilson.
Who better to remind you of your humble beginnings than those who were actually there?! The Lincoln Journal Star (the main newspaper in Carrie’s hometown of Lincoln, Nebraska) recently posted an amazing story detailing the entire history of Carrie’s early entrepreneurial endeavors (Can you picture a cute, little Carrie manning her lemonade stand on the side of the road?!) and the early stages of Sock It to Me.
You don’t want to miss this! Check out the article here: http://journalstar.com/lifestyles/trends/fashion-and-style/lincoln-native-s-sock-business-is-taking-giant-steps/article_2fce466c-d425-5732-a14d-8cc56581a786.html.
Interestingly, just after the awesome feature in the Lincoln Journal Star reminded us of our humble beginnings, one of our Twitter friends showed us just how far we’ve come. Who’s a Project Runway fan?!?! Denver fashion designer, Mondo Guerra, sported our knee-high “Glasses” socks on an All-Star episode!
Send some Sock It to Me love to @LoveMondoTrasho for getting our styles on the runway!
Although there’s certainly always room for growth, we’re extremely proud of Sock It to Me’s success so far and can’t wait to see where we go in the future! Have you seen our Sock It to Me’s out and about? Let us know by emailing us at press@sockittome.com!












Hawaii? Or Heaven?
2011 was such an AMAZING year for Sock It to Me that we decided a little celebration was in order. And what better way to celebrate all of our hard work than a team trip to Hawaii?!?! So we packed our bags and took off for a long weekend in Maui, which turned out to be just the R&R we needed after a super hectic holiday season.
Of course, we have many awesome memories (some not appropriate for a blog post!), but the highlight of everyone’s trip definitely has to be the Skyline Zipline. We were all a little nervous about it at first, but after that first trek thousands of feet above the valley floor, we shook off the jitters (and the cocktails probably helped a bit too!).
Check out that view!
Getting ready for take-off!
Kisa ziplining in our Giraffe socks!
As if that experience wasn’t exhilarating enough, Kisa, Amber, and Jacob decided to tack on a little extra excitement during their road trip to go hiking in the National Park. The GPS showed an alternate route to the park that took them through a part of the island we hadn’t explored before – which seemed like the perfect opportunity for a little sight seeing. Instead, they found themselves on a one-lane highway climbing the side of a mountain with rocky cliffs on one side and a steep plunge into the jungle on the other. Needless to say, the gas pedal was not used once on their impromptu trip. Luckily, they managed to make it to the top, although a couple hours late and a bit nauseous from the journey. For anyone thinking about visiting Maui soon, heed Amber’s advice: “Rethink the scenic route.”
Other than those two adventures (one planned and one not so planned), the trip was full of rest, relaxation, and cocktails.
Whenever the Sock It to Me team gets together, there’s plenty of food and drinks to go around. If anyone’s hitting up the islands soon, make sure to try the Kalua pork salad with mango chutney and the beef teriyaki and wash it down with some of our favorite drink choices: a Lava Flow (pina colada with grenadine!), a Mai Tai (got to have a classic on the list), or Nummers (a brilliant concoction made from pineapple juice, vodka, and Malibu rum). Hmmmm, we are thirsty just thinking about these yummy cocktails!
Check out some more of the great photos from our Hawaiian getaway!
Kisa posing for a picture
Amber in her festive Hawaiian shirt
Carrie preparing the feast
Breakthtaking, isn't it?
Did we miss anything on our trip to Maui? Let us know about your adventures to Hawaii, and what we should check out next time!